About

Legend of the Koi

One particular legend is the koi fish’s claim to fame.


An ancient tale tells of a huge school of golden koi swimming upstream the Yellow River in China. Gaining strength by fighting against the current, the school glimmered as they swam together through the river. When they reached a waterfall at the end of the river, many of the koi turned back, letting the flow of the river carry them away.

The remaining koi refused to give up. Leaping from the depths of the river, they attempted to reach the top of the waterfall to no avail. Their efforts caught the attention of local demons, who mocked their efforts and heightened the waterfall out of malice. After a hundred years of jumping, one koi finally reached the top of the waterfall.


The gods recognized the koi for its perseverance and determination and turned it into a golden dragon, the image of power and strength


About Koi-Amsterdam

Originally, Jop Verhulst is a goldsmith and also studied to become a leathergood craftsman.


Koi-Amsterdam bags are handcrafted inside and out and are made of the finest leather which makes each bag exclusive in style, colour and leather lining.


As each person is unique, Koi-Amsterdam designs beautiful bags to suit your individual needs.

You can find his passion, his humor and his love of a good job done, in everyone of his creations.


If you would like to know more please contact Jop for a free consultation and to discuss your individual requirements for the bag you always dreamed of but could never find.


How does Koi-Amsterdam work?

1. Find a bag you like amongst the models of Koi-Amsterdam or have your own bag idea


2. Take an appointment with Jop and come to the atelier


3. Discuss with him about what you would like and choose the leather for the outside and the lining


4. Give him 2 to 3 weeks to design and work on your own unique bag